Malaysia’s constantly growing economy. At the same time, its general social and political stability, allows a contemporary form of Islam to flourish. Malaysia is a proof that Islam is not an old-fashioned and outdated religion, but can rather very well adjust to today’s society, contributing to social progress. It all started in 1974 when the Malaysian Government came up with the ‘halal certification’ which determined the global halal standards for food and products. From the 70s until now, halal holidays in Malaysia gradually evolved into a massive industry in with an estimated global market value of $2.30 trillion. The savvy, culturally orientated yet modern Muslim can find all she or he has been asking for. Non-mainstream holidays with a touch of Islamic taste, all inclusive halal holidays, numerous halal resorts and Islamic hotels.
Going on halal holidays in Malaysia, doesn’t really feel like anything different than normal holidays. In fact it feels like the Malaysian tourist industry itself was naturally evolved to ‘halal’ based on the country’s cultural and religious heritage.